Our SaaS Engine drove 12 hot leads in 8 days using Clay & common sense.

We are all so focused on cold outreach and addicted to getting the next cold deal over the line.

Something I think we have forgotten in the process is that “people buy from people”. Sales is a relationship game at the end of the day, it’s not a deliverability game or an AI prompt game.

If your offer is right and relevant, you honestly can’t go wrong.

We have been on the lookout for making “cold” emails “warm” and I think we have just found it.

The easiest people to sell to are people who know you, we don’t leverage this fact enough. I really don’t understand why.

So here is how you close B2B deals in 2024.

Leverage the following triggers

• LinkedIn Followers Old/New

• LinkedIn Post Engagers

• LinkedIn Influencer Engagers

• Website Visitors

• Competitor Post Engagers

• Directory Scraping

• New Sign-Ups

Some campaign results we have had with this:

Here are the tools you can use:

• Phantom Buster

• Clay

• RB2B

• Leadfeeder

• Lemlist

• Smartlead

Here is what we did for this client:

1. We set the following triggers:

• Website Visitors

• New Sign-Ups

• Influencer Post Engagers

2. Built multiple Clay Tables

• We set webhooks to capture all of these leads

• We waterfalled to qualify them and separate the leads into different tables

• We generated high-quality messaging using AI

3. Pushed to Smartlead

• We used Clay’s Smartlead integration to add to the campaigns and input custom fields

Our Offer

• We tested 2 different offers on these campaigns

  • One was a content-led offer

  • The other was a discount-led offer

Offers are super simple…make it something that people would usually pay for but you give away for free. Imagine giving an offer someone would be SILLY to refuse.

We are now setting up these machines for agencies who would like to white label us and SaaS companies who are looking to 10x the returns on their PLG mechanisms.

if you have any additional questions email me: aaron@tractionagency.io