STEAL MY CLAY TABLE we used to get a marketing agency 8 meetings in 1 week.

At Spear Growth, we only do two things for B2B SaaS - Ads and SEO.

I implemented this workflow (as shown in the video) to book meetings with the Head of Marketing at SaaS companies. A week later, we now have an active pipeline full of leads

Here is what my Clay table does: Enriches decision-makers in your ICP to identify specific skills + Discover company champions responsible for those skills.

Here's a breakdown of our workflow on Clay.

Step 1: Import the CSV file of your key decision-makers.

Step 2: Modify the "SEO Experience" column to match your ICP's expertise criteria.

Step 3: The adjacent column will have a checked box if the condition is true (i.e. they have that expertise).

Step 4: Modify the "SEO-related Content" to check if they have recently talked about the specific expertise on LinkedIn.

Step 5: If both conditions are true, the "FINAL" column will return a checked box.

Step 6: For decision-makers lacking the desired expertise, modify the "In-House SEO Professional" column to identify the Company Champion(s) responsible for that area.

Step 7: Push leads to Smartlead/Instantly/Lemlist.

For more information on Clay workflows like you just discovered, you can visit Siya’s LinkedIn page here.

IT’S AWESOME!