I’m part of Lemlist’s outbound community. I like to be useful and help others to improve their outbound approach.
This specific individual was trying to create a targeting list of import/export companies and deliver messaging to them for their staffing business.
We found that companies usually want to work with them when they have run a shipment in the past 12 months and their primary provider wasn’t available. This was the key trigger.
We used the Clay to;
Scrape a Google Maps search of import/export organisations from New York,
Find the company name and domain.
Insert a different tools API to verify if they had run a shipment in the past 12 months
Find their contact info
Push this to a Lemlist campaign
This would usually take around 1 week, if we properly set this up, we could run this fully on auto-pilot. Running messaging to both the prospect’s LinkedIn and email.
This was obviously a very complicated example, obviously, there would be some easier use cases in here.
