How to get 10 demos a week without lifting a finger.

This article will only really be relevant if you have at least 500 web hits a month, but it’s pretty powerful.

Website visitors are possibly one of your greatest sources of buying intent. If a company is visiting their website they are telling you they are in-market or at least considering a solution like yours. I’m going to show you how we can reveal them, find their contact data and engage them in 1 workflow.

Tools we will be using:

• Clay (free for 14 days)

  • Why? Clay allows us to aggregate 30+ data providers and tools to run creative outreach like this.

• Zapier (free)

  • Why? Zapier allows us to pull and push data between platforms using no code.

• Smartlead (£30pm) optional

  • Why? Smartlead allows us to engage with prospects via email.

• Lemlist (free trial)

  • Why? Lemlist allows us to engage with prospects via email & LinkedIn.

• Leadfeeder (free)

  • Why? Leadfeeder allows us to reveal web-visitor companies and individuals.

Step 1: Setup Leadfeeder

• Setup Leadfeeder and install the script on your website

• Put the script above the head tag on your website

• Here is a tutorial (I’m non-technical and I managed it)

• Sync your CRM if you like to be fancy

Step 2: Setup Leadfeeder to Clay Zap

• Setup your Clay account

• Use this zap template here to push leads from Leadfeeder to Clay

Step 3: Install Clay Workflow

(get 3k free Clay credits on paid plans here)

• Incorporate the workflow below

• If you are lazy then I created it for you :)

Step 4: Push to Lemlist or Smartlead

• This step only works on the paid plan

• Make sure you have an account for either Lemlist or Smartlead

• Make sure you have set campaigns beforehand

• Incorporate a blocklist to make sure you don’t reach out to people who are in your pipeline or are clients.

You could use campaign copy like this:

Hi {{firstname}}, I saw your {department} team just had a look at our website. Given you are a {{jobrole}} it sounds like you are trying to solve {{problem}}.

We just solved {{problem}} for {{bigclient}}.

This isn’t fully visible on our website, could I share a video of the case study in a bit more detail?

{{signature}}

Voila, you have successfully created an inbound marketing engine that runs on oil Clay credits. Remember if you would like 3k of those free then use this link.